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3 Key Trends That Are Transforming Local Online Marketing

Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic. SMBs are being forced to rethink where they advertise and how to stay in touch with existing loyal customers.

Today’s small business owner is expected to understand and optimize marketing in many areas including social, appointment booking, SEO, online advertising, mobile, and customer relationship platforms. Add to that a small business owner’s need to determine how to do email marketing programs or attract positive online reviews, and the multidimensional challenges become increasingly clear.

Here is a look at three specific trends and marketing challenges, with thoughts about how SMBs should respond and a few of the solutions that are available to them.