Local Marketing

Local marketing is a rising priority for national brands

64% of National Brand Marketers Believe Local Marketing is ‘Critical’ or ‘Very Important’ to Overall Campaign Success. How Does Your Brand Stack Up?
Along with Gatepoint Research, Balihoo surveyed 100 marketing professionals (Director level and above) from large national brands to determine common marketing challenges, perceived ROI from local marketing, and how local campaigns are being executed…