• One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year’s $3.4 billion. Digital video also grew significantly to reach nearly $3 billion. Search, which continued to be the largest single category of online advertising, saw revenues of $18.4 billion or 43 percent of total 2013 revenue…

  • A new study from BIA/Kelsey finds that mobile advertising revenues may accelerate at a faster clip than previously thought. In its U.S. Local Media Forecast, the firm projects that mobile ad spending in the U.S. […]

  • Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and “brands” that its service was the best way to reach people with eyeballs and money. Maybe it is! […]

  • Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a […]

  • Location-based mobile search drives lots of high-value phone calls that perform (convert) well. That goes back to the location-based and commercially-oriented intent of mobile searchers.

    But like all things […]

  • HobNob Local is a growing nationwide network of local community portals that focus on local living, recreation and entertainment. This is your chance to grow with us!

    Each local HobNob Local web site is licensed to a local Virtual City Mayor who works with community businesses, charities, and civic organizations to help promote everything that is happening in the city.

    While you will be working from home, but you will  be not be working alone. HobNob Local provides complete training and support to help you quickly make your HobNob Local web site a household name in your city.

    HobNob Local is eager to work with the next generation of virtual city mayors who:

    a) are looking to start their own business.

    b) love and are passionate about their local community.

    c) enjoy meeting and working with business owners and community leaders

    At HobNob Local, our mission is simple: Helping communities communicate. In working towards that goal over the last several years we have learned a lot about what it takes to empower local businesses, charities, city governments, and other local organizations to provide local residents with relevant and timely information.

    Our local web site platform, (internally we call it a web app, because it can be viewed on desktops, tablets, and smartphones) lets local businesses and organizations quickly and easily publish local information such as local events, news, information on local products and services, etc. Basically anything you would want to know about what is happening in your local community.

    Check out the web site for Franklin TN where our home office is located:

    [vc_row][vc_column width="1/1"][vc_cta_button call_text="See the HobNob Platform in action > >" title="Visit HobNob Franklin" target="_blank" color="btn-danger" icon="none" size="wpb_regularsize" position="cta_align_right" href="http://hobnobfranklin.com/ "][/vc_column][/vc_row]

    HobNob Local began with a simple idea. We wanted to build a real time, location based web app to keep people in the know about all things local. We knew that users were increasingly accessing the internet from mobile devices, so we made sure that our HobNob sites could be viewed from smartphones, tablets, desktops, even smart tv’s.

    As we looked at the types of information that people most wanted most, we decided to focus on community news, events and things to do in the local community.

    From dining and nightlife, to family friendly events, health and fitness, and education, each community across America has a wide range of activities that the average person is simply unaware of on a daily basis.

    We also wanted a way to deliver local news and information as well as giving local businesses a way to reach out to local residents, with special offers and information about local products and services that we all need. This idea became our company mission: Helping Communities Communicate.

    Contact us today to see if your city is still available.

    [vc_row][vc_column width="1/1"][vc_cta_button call_text="Click inquiry form button to contact us >" title="Inquiry Form" target="_self" color="btn-danger" icon="none" size="wpb_regularsize" position="cta_align_right" href="http://hnldotcom.wpengine.com/local-partner-inquiry/ "][/vc_column][/vc_row]

    Testimonials:

    United Way of Williamson County considers our partnership with the local HobNob affiliate, an overwhelming success. We contribute our increasing numbers of “likes” on Facebook to their creative approach in promoting our fundraising events and special initiatives. At our annual Awards HobNob Franklin received our Excellence in Media Award.

    Cheryl S. Stewart
    Marketing & Communications Manager

    Since we have been advertising on HobNobFranklin.com, we have experienced exponential growth in our customer base… from hundreds to thousands…literally. This advertising venue allows us the opportunity to target our community audience in a very personal and professional way. We have tried other types of advertising and have not experienced anything that comes close to it!

    Olin and Leigh Funderburk
    Stoney Creek Farm

    [vc_row][vc_column width="1/1"][vc_cta_button call_text="Click inquiry form button to contact us >" title="Inquiry Form" target="_self" color="btn-danger" icon="none" size="wpb_regularsize" position="cta_align_right" href="http://hnldotcom.wpengine.com/local-partner-inquiry/ "][/vc_column][/vc_row]

  • As part of its continued effort to evolve and broaden its advertising capabilities, Twitter is now touting itself as a platform for effective direct response advertising.

    The microblogging platform wants […]

  • Mack Collier, one of the thought leaders of the professional social media marketing world and the writer of a fairly awesome blog, wrote a really interesting post about how much online PR costs businesses these […]

  • The owner of D’mai Urban Spa in Brooklyn, New York, Daniella Stromberg, always had a sense that weather played a role in how much foot traffic she saw on a given day. What she didn’t realize, at least not […]

  • Small business owners are underestimating the importance of online reviews — negatively influencing their communication with customers as a result, according to a new survey conducted by local marketing provider […]

  • Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this […]

  • Social media plays a critical role in the growth and marketing efforts of small and medium businesses (SMBs) according to a LinkedIn survey of financial decision makers at SMBs in the U.S. and Canada.

    Titled […]

  • The Era of Advertising is over and the Era of Online Promotions has begun

    We’re all tired of hearing about “tectonic shifts” and “fundamental changes” in the media world. But something truly remarkable did […]

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