Local Marketing

National Brands Focusing on Local Marketing


The emergence of digital media has accelerated the need of brands to take control at the local level. Digital requires very specialized resources. In the early days, brands relied solely on their sales channels (dealers, agents, franchisees) to do local marketing for them through co-op advertising programs. Now, brands have taken a lot of the responsibility for local marketing on themselves…

http://localonliner.com/2014/12/30/expert-insight-gregg-stewart-on-national-brands-local-marketing/

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