Promotions are the future. Are you ready to capitalize?
In 2012, advertisers spent 88% more on promotions than they had a decade earlier. So what explains the dramatic increase? In a recent webinar for Second Street, Gordon Borrell, the CEO of Borrell Associates, and Jim Brown, Borrell’s Director of Sales, discussed how advertisers are spending more money in their promotional efforts and how media companies are poised to succeed….