Local Marketing

Survey Finds Social Media Is No. 1 in Usage and Spending

Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.

The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year…