With HobNob, you can be the Most Recognized Realtor in your community, using the power of Hyperlocal Marketing…
HyperLocal Content Marketing Builds Your Personal Brand, While Making You a Local Social Media Celebrity
Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically targeted area.
It’s harder than ever to get consumers’ attention. The most successful brands in the world are falling in love with HyperLocal marketing.
With HobNob Local you can have a HyperLocal website that provides all the content local residents want most, all on autopilot!
Establishes relationships with local business leaders
Builds your personal brand
Creates an autopilot referral network
Puts your Facebook posts where they can be seen
Remember the good old days when you could make a facebook post and all your fans would actually see it?
POOF, those days are gone for good…
When facebook had their IPO and became a publicly traded company, the newsfeed was transformed. Now instead of seeing posts from friends, family, and fan pages you liked, the newsfeed became saturated with ads.
Businesses that spent a lot of time and money to build their fan pages found that they could now only reach a very small percentage of their fans with each post. We feel your pain. We spent over $60,000 building our HobNob fan pages.
With HobNob Local, you can be the local hero offering a solution to this problem.
Business owners and residents alike will be grateful that they now have a website to get all the latest info on whats happening every day in their local community.
Best of all, you get all the credit 🙂
Quick – what website do you visit to find out what is happening in your neighborhood?
With the decline of newspapers in local communities, most residents have few options for browsing local news, events and notifications from local businesses. HobNob Local changes all that.
Using a special type of data feed from Facebook called an API, HobNob puts posts from local businesses, government, charities, and REALTORS, front and center in a HyperLocal feed that is constantly updated 24/7.
Once you lock in your local HobNob website with an exclusive sponsorship, we message all the listed businesses letting them know about the site, and that their posts are now being displayed.
Once again, you get all the credit!
PAY WHAT YOU WANT
HobNob’s Freemium Supscription Plan
Included in the HobNob HyperLocal City Feed are four co-sponsor spots that that you can use to pay for your entire monthly subscription. The monthly supscription is $199.95. Some realtors keep these ad spots for themselves, some sell the four co-sponsor spots for $50 per month. It’s all up to you.
Unlike the Facebook posts that are displayed in the feed, these co-sponsor cards are locked in place and will be seen by every visitor.
Like most Realtors you probably have a contact list of local service businesses that you refer clients to.
From painters, landscapers, and carpet cleaners, to mortgage brokers and home inspection services these local businesses get a lot of business from your referrals.
These contacts become prospects for a co-sponsorship. These co-sponshorship card spots are locked in place, in addition to having their fan page posts displayed. Once the four $50 co-sponsor spots are claimed, your monthly subscription is paid for.
NOTE: Regular Facebook post feeds are provided at no cost to local businesses, governments, and charities, as they provide the HyperLocal content.
Relationships & Referrals
At any given time a small percentage of people are activelt involved in the process of buying or selling a home. Your numer one marketing goal is to build your personal brand and name recognition so that when they time comes to buy or sell a house, or make a referral – they think of you!
Locals Love HobNob
The Freshest Content Locals Love
HyperLocal Content Categories:
Schools & Universities
Beauty & Spas
Health & Fitness
Pets & Vets
Clothing & Boutiques
Kids & Family Activities
WHAT YOU GET
HobNob HyperLocal CommuniFeed™
HobNob Website With
Real Time HyperLocal Social Feed
Frequently Asked Questions
How long does it take to get up and running?
You will have your HobNob Local site setup and customized with 24 to 48 hours!
How much of my time is this gonna take?
ZERO! Our prgrammers do all the work and once the web site app is setup , the entire system runs on auto-pilot. Fresh content is added every hour of every day.
What technical skills do I need?
None. You dont have to login, add content or update the web site in any way. Just make your usual posts on your facebook fan page and your job is done.
How do I get this for free?
There are four ad spots on the home page. You can offer these ads to local service providers that you refer business to, such as mortgage brokers, home inspectors, landscapers, painters, etc. We suggest $50 per month, per advertiser, which covers the entire monthly subscription.
Am I buying this? Is there a contract?
No long boring, binding legal contracts. The site is yours as long as your subscription is active.
How many feeds are allowed?
The maximum number of feeds is 100
How do I add new feeds?
Just send the link to the Facebook Fan Page you want to add via the contact us form on the site.
How do I receive payments from Ad spots?
It is very easy to setup Paypal or Stripe subscriptions. This will provide a monthly recurring fee for each ad spot. This fee is 100% yours to keep.
How will the charge appear on my credit card statement?
The charge will show up as HobNob Local
What is the cancellation policy?
Just send us an email via the contact us form or give us a call and we will cancel your subscription within 24 hours.
I love sharing my site with local residents and business owners. Local business owners are really frustrated with no one being able to see their facebook posts. You should see their eyes light up when I show them my HobNob website
I am working with a couple of my favorite locally owned restaurants to give gift certificates to my home buyers that are new to the area. It's a win win situation because I have a nice closing gift, and the restaurants get a new customer visit.
- Amy Rawson, Beck Rawson Realty
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"Testimonials You Can Trust"
I knew this was something special because I found myself visiting the site several times a day. There is no local newspaper here and most of the local content sites only have a couple new articles each day.
I continually find something new and exciting happening in my neighborhood that I would not otherwise be aware of.
I love being able to offer this valuable service to local residents and business owners.
- Aaron Kirchner, Kirchner Realty